Elliot Rich


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Elliot is the Managing Director of The Alternative Board (TAB), covering York and the North Yorkshire region where he operates as a coach and advisor to private business owners and leaders.

A graduate from UMIST in Management Science, Elliot began his career in Human Resource Management with Unilever in 1995 and then onto United Biscuits (McVities) in London before becoming Sales & Marketing Director in his family engineering business in Halifax where for 17 years he guided the team to international success. In 2012 Elliot went to Buckingham Palace to meet the Queen where he was awarded the Queen’s Award for Enterprise in International Trade on behalf of the business. Having held Board level positions within various engineering and manufacturing companies, Elliot has spent many an hour discussing and implementing strategies with business owners and their management teams. It is this insight and knowledge gained over 20 years that he wishes to share amongst fellow business owners to help them strive towards their personal and business goals.

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